Social media is all the rage these days, with facebook and twitter logos popping up on every major retailers website and even commercials. The beauty of twitter is that it isn’t as personal as facebook, so you can accumulate a large following of strangers who are all interested in whatever it is you do or tweet about. This is great, because you no longer need to hire an expensive PR firm to get your word out, but rather tweet it to your many twitter followers.
That being said, what is the best time to tweet in order to make sure your audience is seeing it? There are all sorts of blogs and fun tools scrutinizing the statistics in order to come up with the best time to tweet. From what we have read the single best time to tweet is at 9:00 am PST (Pacific Standard Time). The reasoning is fairly simple: you are reaching audiences all around the world at major break times. For example at 9:00am PST, people on the west coast of North America are just getting into work, logging onto their computers and seeing what is going on in the world. On the east coast of North America, it is 12 noon EST, which means people are on their lunch break and again trying to get caught up with their friends and happenings around the world. It also coincides with end of the business day in London – 5:00 pm GMT. For this reason it is believed that 9:00am PST is the single best time to tweet.
Although this may be true, we think it really has to do more with who your audience is. If your audience is a bunch of college students, one thing we noticed from our days in the dorm were that people flooded to the internet on Sundays and spent all their time on ICQ, MSN or Facebook instead of studying. Or if the majority of your followers are professionals on the west coast of North America, you may want to tweet during major break times such as morning, lunch and after regular business hours (PST). Tech And Life believes you should retweet your message 3 to 4 times a day if your audience is world wide. We try to avoid retweeting the same thing as we do not want to annoy or spam our followers.
A fun little tool which anyone can use to find out the best time for them to tweet is call Tweet-O-Clock. It may not be an exact science, but it’s still pretty neat.
Although there are lots of stats out there to look at, it is hard to come up with a definitive answer. The internet is always evolving and now that people are carrying the internet with them everywhere they go, it may not be as important to tweet during set hours. It is however important to keep a steady flow of tweets going in order to improve your visibility and keep your followers informed. Just make sure your tweets are relevant to your audience and don’t tweet so much that you look like a spam bot!
Ohh, look at the time..we better go retweet this article before it’s too late 😛Tweet