Google’s new +1 button has already started surfacing on the internet. Even though it is appearing well ahead of schedule, it’s hard to believe it is just being integrated into search now. Similar to Facebook’s Like button (which started popping up on the web 1 year ago), a user with a Google profile can +1 a website in the organic listings as well as +1 advertisements in the pay per click sections. Digg came out with a similar and very successful concept years ago, where the most dugg articles would rise to the top, only they took it one step further and allowed users to bury articles they didn’t find useful.
Whether you like it or not, Google is moving into the social realm and has slowly been incorporating features such as real time tweets and social group buying sites that will rival Groupon. The internet marketing industry is moving at a fast pace with no signs of slowing down thanks to Google and their constant changes to their algorithms and increased functionality.
To be find out exactly when Google’s new +1 button will officially go live and be available in webmaster tools, click here.