Pay per click advertising is big business and is just getting bigger. It is the number one source of income for Google, bringing in over USD$43.7 billion in 2012 alone (Source: Wikipedia).
So what is Pay Per Click (PPC) Advertising?
PPC is just as it sounds, you pay only when someone clicks on your ad. Depending on the industry you could pay anywhere from one cent to twenty dollars a click! The beauty of PPC advertising is that, unlike traditional forms of marketing such as radio, television or print, your ads can be very targeted to the audience you want to reach. You can show your ads only to people interested in a certain product, live in a specific location or are in a specific age category.
The beauty of PPC advertising is that you can set up a campaign and have your ads running at the top of search engines the same day! Not only that, but many internet users don’t even realize they are paid ads and think your site must be a credible source, because it is coming up first in the search engines. The image below highlights where you will see PPC ads in a typical Google search
Pay per click campaigns can run across any search engine of your choice, such as Google, Yahoo, Bing or even social media sites such as Facebook, Youtube or Myspace.
How Does PPC Work?
As mentioned above, you only pay when a user clicks on your ad and visits your website. Where your ad will appear is determined in a similar process to an auction. The more you bid (on your cost per click), the better the chance you will show up in the first spot. However, google has added some extra criteria into their auction – Quality Score. There are several factors involved in ranking your quality score. If the webpage your ad brings customers to is not relevant to your ad, your quality score will decrease dramatically. Also, if no one clicks on your ad, you will have a very low Click Through Rate (CTR) which also brings down your quality score. This is why having ads with good copy is essential. If company A bid five dollars per click and company B bids four dollars per click, in a normal auction company A would appear in the top spot. However if company A’s quality score is substaintially lower than company B’s, company B will actually appear higher, even though they are paying less per click. That is why it is extremely important to make sure you have a great quality score. It will not only put you higher in the advertising space, but it will actually drive down your cost per click as well. It is important to work with a skilled PPC Management Company, otherwise you will just be writing Google a blank cheque. For a more detailed explanation, please watch our PPC Explained Video.
Is PPC Marketing Right For Me?
PPC advertising has been very successful for businesses and for that reason more and more are getting on board. Just to reiterate, over $42 BILLION USD was spent on PPC ads through Google alone last year! Properly written ads will help generate a large amount of traffic to your website, which in turn drive sales. PPC ads are also good for creating awareness of your website and will bring you to the top of search engines almost immediately, while you work on your SEO to place higher in the organic results. A properly marketed website will appear in both the organic results and the paid results for maximum exposure.
What Does Collabo Offer?
Collabo will help manage your PPC campaign and increase it’s results through several proven methods. We will increase your campaigns quality score and CTR, by creating custom landing pages, proven ad copy techniques and proper keyword research. Stop wasting your money on inefficient PPC campaigns and start appearing on top of your competitors for less. Collabo will provide you with everything you need to run an effective campaign and track it’s results (conversion rates and ROI).